‘Learning that clicks’ is a tool for employers that sets out what motivates workers to improve their digital skills, and what really works when designing successful upskilling programmes.
Developed by FutureDotNow in partnership with the Behavioural Insights Team, with the support of the Department for Science, Innovation and Technology, the report makes clear recommendations, supported by academic theory and real-world evidence from leading employers.
Key insights
- Distilled from 100+ academic papers and interviews with leading organisations, it sets out what really works to motivate and equip workforce digital skills.
- 15 recommendations for the design of digital skills programmes. Nine highly recommended with strong evidence of success, and six showing promise. Four discouraged actions that are likely to be ineffective.
- Eight case studies from leading employers – including Amey, PwC and Travis Perkins – bring the recommendations to life.

Peter Cheese, CEO of CIPD, the professional body for HR and people development says:
“As the need for upskilling and reskilling grows, understanding what effective digital learning looks like is vital.
“This report offers clear, evidence-based insight into what really works and will be a valuable resource for employers.”







