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Our Theory of Change

The FutureDotNow Theory of Change helps us connect the dots between activity, outcomes and the impact we are ultimately working to achieve – closing the essential digital skills gap in the UK workforce.

Theory of Change is a standard approach used in the Not-for-Profit sector when tackling complex, multi-dimensional challenges, explaining how specific interventions or a set of actions lead to a social change. 
 

FutureDotNow delivers change through three key mechanisms:

Narrating

FutureDotNow is building a common agenda on workforce essential digital skills, alongside provision of authoritative insight. Expert understanding and cross-sector relationships enable us to narrate the challenge and how to solve it in new and compelling ways.

Campaigning

Continuous communication is core to our work. FutureDotNow’s campaigning mindset and strategy is designed to influence business action, public policy and ultimately individual behaviour.

Convening

A powerful coalition of business leaders, policy makers and experts enables us to surface practical solutions and coordinate collective action to drive systemic change through mutually reinforcing activities. We also ensure focus on impact metrics and shared measurement systems.

This informs our five levers for change:

1. Framing the issue & making the case

Clearly articulating the essential digital skills gap in working-age adults and the benefits of closing it, in a way that is compelling for business and public policy makers.

2. Coordination & collaboration

Establishing a national challenge that requires targeted and effective collaboration to deliver scale impact at pace. Mobilising and coordinating a community of changemakers.

3. Strong data & storytelling

Surfacing and closing critical data gaps alongside qualitative content including case studies.

4. Powerful vision & plan for action

Setting clear direction, with a milestone-based programme of work that builds momentum and delivers progress.

5. Shared measurement

Developing and convening attention around a consistent set of shared metrics.

In our full Theory of Change, you can see the next level of detail, including how we achieve outcomes for individuals, businesses and the whole UK, and learning and assumptions we’re using to drive action on the digital skills gap.

See our full Theory of Change