Salesforce joins FutureDotNow in the fight to combat the digital skills gap in UK workforce

This week, Salesforce has joined the board of FutureDotNow, a business coalition that’s coordinating industry action to equip adults with the essential digital skills they need to thrive in life and work, supporting national and individual prosperity.

The UK is currently in the midst of a digital skills crisis, and the UK workforce is digitally underpowered. An estimated 36% of all working adults (11.8m people) lack the essential digital skills for work. This skills gap is preventing businesses from taking full advantage of digital technology, damaging the UK’s competitiveness and productivity.

FutureDotNow is working to change that, by helping businesses understand that a significant proportion of the workforce do not have the digital basics they need for the workplace; and by empowering business leaders to take action.

Salesforce has joined  Accenture, BT, Good Things Foundation, Lloyds Banking Group, Nominet and PwC, on the board.

Vivek Ganotra, Chief Customer Officer UK and Ireland for Salesforce will sit on the FutureDotNow board.

Vivek Ganotra, Salesforce

“At Salesforce, we believe that business has a responsibility to upskill the current and future workforce so people don’t get left behind as the digital economy accelerates. We care passionately about developing the next generation of skilled professionals via training initiatives like Trailhead. Addressing the skills gap that currently exists isn’t simply about job numbers, it’s about understanding the missing skills needed for the future of work and addressing the training and re-skilling imperative.”

Liz Williams MBE, FutureDotNow CEO, said:

“We’re hugely proud to welcome Salesforce and Vivek to the FutureDotNow board.  Our mission to digitally upskill the UK workforce is an urgent one and having the commitment of one of the world’s largest software firms is a sign that industry at large is starting to agree. It’s crucial that we bring businesses together to collaborate on finding solutions, so we don’t waste time, money and resources trying to solve the same parts of the puzzle.  It will be invaluable having Salesforce helping shape our strategy as we work to make sure everyone has the skills they need to thrive.”

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